Understand essential digital marketing terms to better navigate and strategise your online marketing efforts.
Digital marketing can be a bit overwhelming, especially when you're bombarded with a bunch of confusing terms and acronyms that you've never heard of before. But don't worry, we've got you covered! In this blog, we'll be breaking down some key digital marketing terms in simple, plain-speaking English, without the BS.
SEO (Search Engine Optimization) - This is the process of making sure that your website shows up as high as possible in search engine results. Think of it like trying to get to the top of the class in school. Just like how you studied hard to get good grades, you have to make sure your website is optimized for search engines to get to the top of the search results.
PPC (Pay-Per-Click) - This is a form of advertising where you only pay when someone clicks on your ad. It's like a game of "you scratch my back, I'll scratch yours." You pay for someone to click on your ad, and in return, they get to see your awesome product or service. Google Ads, and Social Ads (Meta, LinkedIn, Twitter, Tik Tok etc) are all examples of PPC advertising.
CPC (Cost-Per-Click) - This is the amount that you pay for each click on your PPC ad. Think of it like a price tag on a product in a store. You want to make sure you're getting a good deal, so you need to know how much you're paying for each click. These can vary wildly depending on the industry.
CTA (Call-to-Action) - A CTA is a button or link that you want your audience to click on. It's like a friendly nudge from a friend, saying "Hey, check this out!" CTAs are usually used to encourage people to take a specific action, like signing up for a newsletter or buying a product.
Analytics - This is the process of analyzing data to understand how your digital marketing efforts are performing. It's like getting a report card for your digital marketing campaigns. You get to see how you're doing, what you're doing well and what you need to improve on.
Metrics - These are the numbers that are used to measure the performance of your digital marketing efforts. Think of it like the score of a game. You want to keep track of your score so you know how you're doing. CPC is an example of a key metric in digital marketing.
ROI (Return on Investment) - This is the amount of money you make from your digital marketing efforts compared to how much you spent. You want to make sure you're getting a good return on your investment. ROI can vary from business to business, but you’ll want to ensure that it stays positive and you’re making a profit.
Influencer Marketing - This is a form of marketing where you work with popular people (or "influencers") to promote your product or service. It's like getting a celebrity endorsement for your product. If a popular person is seen using or talking about your product, it can help to boost your brand and sales.
Email Marketing - This is the process of using email to promote your product or service. It's like sending a letter to a friend. You want to make sure that they know about your awesome product or service, so you send them an email to let them know.
CRO (Conversion Rate Optimisation) - This refers to the process of improving your conversion rate. Say you have 100 people visit your site, and 5 make a purchase, you have a conversion rate of 5%. CRO aims to increase that through changes to web design, copy, UX, layout, colours, customer journey, automation and much more.
Does that help clear up some of the jargon that may be thrown at you? Feel free to ask us a question if you come across a term that you’re unsure of and want a simple explanation.
The Author
Adam has been knee-deep in the world of digital marketing for over 7 years, mastering the art of PPC and SEO for both B2B and B2C brands. As the brains behind Toast Digital, he’s got a knack for turning clicks into conversions. When he’s not busy making marketing magic, you’ll find him passionately talking about his latest vegetable-growing triumphs or showing off his camera roll, which is 90% dog pics. In short, he knows his stuff – whether it’s marketing or marrows.
Comments