Essential SEO factors for 2024 include mobile-friendliness, quality content, user experience, technical SEO, and backlinks.
SEO (Search Engine Optimization) can be a bit daunting, especially when you're creating your first website. But don't worry, we've got you covered! In this blog, we'll be breaking down the top 5 SEO considerations when creating your first website.
Keywords: These are the words or phrases that people use to search for something on the internet. From an SEO perspective, you want to use keywords that people are actively searching for, as this will help your website appear in search results. When it comes to researching keywords, there are a few things you can do. First, you can think about the words or phrases that your target audience might use when searching for your products or services. You can also use keyword research tools, such as Google's Keyword Planner, to see what keywords are popular in your industry and to find related keywords that you may not have thought of. Additionally, you can look at your competitors' websites and see what keywords they are using. However, keep in mind that keyword stuffing (using too many keywords on your website) can actually hurt your SEO, so it's important to use them strategically and in a natural way throughout your website's content.
On-Page Optimisation: On-page optimization involves optimizing your website's content and structure to make it easy for search engines to understand what your website is about. This includes optimizing your website's title tags, meta descriptions, headers, and URLs to include relevant keywords that accurately reflect the content on your page. It also involves ensuring your website's content is well-organized, easy to navigate, and free from technical errors, such as broken links or missing images. From an SEO perspective, on-page optimization is important because it can help search engines recognize the relevance of your website and its content, which can lead to higher search rankings and increased visibility. By optimizing your website's on-page elements, you can also improve the user experience for your website visitors, which can lead to higher engagement and conversion rates.
Content: Content is a crucial aspect of SEO as it serves as the foundation for a website's visibility in search engine rankings. High-quality content that is relevant, informative, and engaging can help a website rank higher in search results and attract more organic traffic. Content also provides opportunities for keyword optimization, which can further improve a website's search engine visibility.
Backlinks: Backlinks, also known as inbound links, are links from other websites that point to your website. Backlinks are essential for SEO as they signal to search engines that your website is a credible and authoritative source of information. The quality and quantity of backlinks can influence a website's search engine rankings, so it's important to earn backlinks from high-quality, relevant sources.
Website speed: Website speed is an important SEO factor as it impacts both user experience and search engine rankings. A slow website can lead to high bounce rates and lower engagement, which can negatively impact a website's search engine visibility. Additionally, search engines consider website speed as a ranking factor, so it's important to optimize website speed by minimizing page load times and optimizing images and other media.
SEO is an ongoing process and requires patience and time to see results. Keep in mind that you should keep your website updated with fresh, high-quality content, and keep an eye on your website's performance using analytics tools. And remember, don't be afraid to ask for help if you need it!
The Author
Adam has been knee-deep in the world of digital marketing for over 7 years, mastering the art of PPC and SEO for both B2B and B2C brands. As the brains behind Toast Digital, he’s got a knack for turning clicks into conversions. When he’s not busy making marketing magic, you’ll find him passionately talking about his latest vegetable-growing triumphs or showing off his camera roll, which is 90% dog pics. In short, he knows his stuff – whether it’s marketing or marrows.