SimplyVAT
Google Ads
Meta Ads
How we transformed lead quality, slashed costs and upped ROAS
The Brief
SimplyVAT came to us with an established digital presence but facing some critical pain points. Their Google and Meta campaigns were running, but the cost per lead (CPL) was high, and lead quality was low. They needed more qualified leads without breaking the bank, so optimisation was key.
What we did
We took a deep dive into their ad strategy and homed in on ways to cut CPL across Google Ads. We created targeted lead magnet campaigns that not only generated new leads but attracted a more relevant audience. Working closely with their marketing team, we built a nurturing flow to move prospects down the funnel and towards a sale.
To boost lead quality, we used fresh, data-driven methods to filter out unqualified traffic, resulting in a more targeted audience and higher lead qualification rates.
The Results
The impact was immediate. We slashed CPL while simultaneously driving up the volume and quality of leads. This improved lead qualification translated directly to a better ROAS (Return On Ad Spend) and a significant bump in SimplyVAT's overall revenue. SimplyVAT didn't just get more leads - they got better ones, making every pound they invested work harder.
The Proof
This is one of the easiest recommendations I've had to make - Adam and the Toast team are amazing to work with. They're quick to respond, incredibly knowledgeable, and always on top of the shifting digital landscape. Most importantly, they made an immediate impact on our ROI, boosting our ROAS by 300%, increasing leads, and cutting our CPL. If you're an established business looking to maximise ROI or a startup ready to grow, Toast are the digital specialists you need.
Marketing Manager, SimplyVAT
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